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Pillars, audience, and cadence sourced from the BOS. The editorial calendar imported once and lived in here. Per-piece development and atomisation across every channel SGEG publishes to.
The strategic frame for every piece in the calendar — pulled from your locked Brand Strategy and Messaging, sharpened in BOS into a content plan, and held here for daily reference.
Sourced from BOS · 02 May 2026Mid-to-upper income, often the mother making the inquiry, child aged 6–15. Frustrated by overcrowded classrooms, rigid pacing, or a child who isn't thriving. They have heard of homeschooling but are unsure it can be rigorous, accredited, and socially healthy. They need reassurance from a trusted, calm authority — not a sales pitch.
Parents who have been considering SGEG for the new academic year now have the prompt to act. Content this month builds the conviction, the calendar lands the call.
Stories of children who learn from anywhere — at home, at the farm, on tour, in a different country. The flexibility argument.
3 pieces · May Pillar 02 The parent journeyFrom "we're considering this" to "we made the change." Honest accounts of registration, deregistration, and the first term.
5 pieces · May · lead Pillar 03 Curriculum confidenceWhat we teach, how we teach it, why it works. Tutors, accreditation, results — the rigour case.
3 pieces · May Pillar 04 Inside SGEGTeam, history, behind-the-scenes — the people running the school and what they believe about education.
1 piece · MayImported once from your BOS plan and operationalised here. Filter by pillar, channel, or status. Click into any piece to develop, atomise, or schedule.
For each piece: the master concept, the channels it's being shaped for, where it sits, and who has it. Click in to develop the long form or atomise across formats.
First-person long-form from a parent two years into SGEG. The doubts, the deregistration paperwork, and the moment it clicked. Honest, calm, no marketing varnish.
A side-by-side breakdown for parents worried about university entry. Subjects covered, examination boards, and how the SGEG track maps to NSC and Cambridge pathways.
Five-person Reel introducing the core tutoring team. Names, subjects, and a single sentence each on what they believe about how children learn best.
The month's anchor moment. Five surfaces, one unified message: enrolment for the 2027 academic year is now open. Parents who've been considering have the prompt to act.
Click into any piece above and the workspace will draft the master version against your locked voice, then generate the platform variants. Imagery pulls from Style. Schedule from here.