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A reference for our internal team, vendors, and anyone authorised to work with the SGEG brand. The standards within are grounded in years of research, experimentation, and the brand executions that brought us here.
Our logo is how customers tell us apart from a crowded industry. It is a promise of quality, consistency, and reliability — and it must be presented correctly in every execution.
Standalone lettermark for use where the wordmark is not required — favicons, app icons, badges, social avatars.
At a minimum, clear space equal to the height of the SGEG lettermark on all four sides. The more, the better.
The logo is left-aligned to the primary grid line. Never centred. Exceptions confirmed with the design team.
For printed executions, give special care to logo legibility on the final media. When in doubt, default to the highest-contrast option.
Our palette is drawn from the building blocks of learning — the primary geometry of education. It is vital that colours are reproduced faithfully and combined according to the rules below.
Few things communicate the look and feel of a brand more clearly than the way letters, numbers, and symbols are put together. Our type system strikes a balance between legibility and interest.
Beyond logo, colour, and typography, brand consistency is built from layout principles, image treatments, iconography, and the small marks that make every surface unmistakably ours.
Backgrounds are either white, navy, or a full-bleed image. Avoid arbitrary colour fills — always anchor to one of the three.
Images appear as isolated figures on solid backgrounds, inside circle or triangle "windows", or as full-bleed backgrounds with text held in rounded boxes.
Templates exist for the most common brand applications — business cards, letterhead, email signatures, apparel, web, and social. Most specific guidelines live inside the template files themselves.
Refer back often. The standards evolve as the brand evolves. For approvals, queries, or new applications, reach out to the design team or your Base X Studio brand partner.
Any execution outside or in conflict with this guide is considered unauthorised. Reach out before you ship — we are here to help, not to gatekeep. Most queries take fewer than 24 hours to resolve.