BXS — Pricing Workbook
Engagement
Architecture
Full pricing reference across all modules, tiers, retainers, advisory, and AI Systems. Internal use only. ZAR primary, USD equivalent at R18.50 = $1.
Lowest Entry Point
Free
Brand OS Audit — Tier 1 Self-Serve diagnostic
Flagship Project
R65k
Brand Clarity — Tier 3 Full Custom. Core BXS engagement.
R200k Monthly Target
R200k
4–5 retainers + 2 projects + AI Systems ARR
01
Phase 1 — Diagnose
Entry Point
M1
Brand OS Audit
The diagnostic that opens every Base X engagement
From
Free
▼
| Tier | ZAR | USD | Structure |
|---|---|---|---|
|
Tier 1 — Self-Serve
15-min AI diagnostic on basexstudio.com. Scored report + recommended path.
|
Free | Free | — |
|
Tier 2 — Facilitated
Deep diagnostic session. Key stakeholders interviewed. Fuller misalignment picture built.
|
R8,000 – R12,000 Fixed fee | $432 – $648 | Fixed / Single payment |
|
Tier 3 — Full Custom
Multi-stakeholder audit. Team interviews, customer research, competitive landscape, full diagnostic report.
|
R18,000 – R25,000 Fixed fee | $973 – $1,351 | 50% on agreement / 50% on delivery |
Positioning Note
Tier 2/3 Audit fees are often absorbed into the downstream module engagement as a credit. Keeps the entry conversation frictionless. Do not position the Audit as a standalone sale — position it as the start of the OS.
02
Phase 2 — Build
Core Revenue
M2
Brand Clarity
Strategic foundation — positioning, audience, messaging architecture
Up to
R65k
▼
| Tier | ZAR | USD | Structure |
|---|---|---|---|
|
Tier 1 — Self-Serve
Brand Clarity AI. Guided workshop tool, produces foundational Brand Snapshot independently.
|
R350/mo Subscription | $19/mo | Monthly recurring |
|
Tier 2 — Facilitated
Studio-led clarity workshop over 2–4 weeks. Structured sessions, synthesised Brand Snapshot + Messaging Architecture delivered.
|
R25,000 – R35,000 Fixed fee | $1,351 – $1,892 | 50% / 50% at milestones |
|
Tier 3 — Full Custom
Full strategy engagement. Market research, customer interviews, positioning development, complete Messaging Architecture, final Brand Snapshot.
|
R55,000 – R75,000 Fixed fee | $2,973 – $4,054 | 40% / 30% / 30% milestones |
Pricing Rationale
R55k–R75k for Tier 3 Brand Clarity reflects the full strategic value — not hours worked. Anchor the conversation around the cost of operating without clarity at a growth inflection point. A failed market entry or lost funding round costs multiples of this fee.
M3
Brand Identity
Visual and digital expression — always built from strategy, never before it
Up to
R80k
▼
| Tier | ZAR | USD | Structure |
|---|---|---|---|
|
Tier 1 — Self-Serve
Identity templates, type and colour kits, brand guidelines drawn from the BXS design system.
|
R1,500 – R3,500 One-time | $81 – $189 | Single payment |
|
Tier 2 — Facilitated
Logo and core identity system delivered. Guidelines documented. Templated digital touchpoints. Client team rolls it out.
|
R35,000 – R45,000 Fixed fee | $1,892 – $2,432 | 50% / 50% at milestones |
|
Tier 3 — Full Custom
Complete identity system: logo, colour, type, graphic language, full guidelines, website and digital touchpoints. Strategically grounded, visually striking.
|
R60,000 – R80,000 Fixed fee | $3,243 – $4,324 | 40% / 30% / 30% milestones |
Gate Rule
M3 never begins without a completed Brand Snapshot and Messaging Architecture from M2. No exceptions. If a prospect wants identity work only, they either start with M2 or they are not the right client.
M4
Brand Infrastructure
Content engine, publishing workflows, AI-assisted operational systems
Up to
R65k
▼
| Tier | ZAR | USD | Structure |
|---|---|---|---|
|
Tier 1 — Self-Serve
Notion Content Calendar setup, publishing workflow templates, editorial standards, AI prompt library.
|
R2,500 – R4,500 One-time | $135 – $243 | Single payment |
|
Tier 2 — Facilitated
Content strategy setup and editorial framework delivered. Launch sprint covers the first cycle of publishing.
|
R25,000 – R35,000 Fixed fee | $1,351 – $1,892 | 50% / 50% at milestones |
|
Tier 3 — Full Custom
Full content engine: strategy, workflows, AI prompt architecture, platform playbooks, automation setup, and ongoing facilitation to embed the system.
|
R45,000 – R65,000 Fixed fee | $2,432 – $3,513 | 40% / 30% / 30% milestones |
03
Phase 3 — Scale
High Value
M5
Brand Scale
Commercial architecture — offer design, pricing logic, growth funnel
Up to
R90k
▼
| Tier | ZAR | USD | Structure |
|---|---|---|---|
|
Tier 1 — Self-Serve
Offer architecture templates, pricing frameworks, funnel blueprints.
|
R3,500 – R5,500 One-time | $189 – $297 | Single payment |
|
Tier 2 — Facilitated
Offer architecture review and redesign. Pricing framework delivered. Growth funnel mapped at strategic level.
|
R35,000 – R50,000 Fixed fee | $1,892 – $2,703 | 50% / 50% at milestones |
|
Tier 3 — Full Custom
Full offer redesign, pricing architecture, and end-to-end funnel build — creative, copy, and automation — aligned with positioning and audience.
|
R65,000 – R90,000 Fixed fee | $3,513 – $4,865 | 40% / 30% / 30% milestones |
Full OS Bundle — M1 through M5 at Tier 3
Full OS engagements are priced as a single integrated scope — not the sum of individual modules. Range: R220,000 – R320,000 ZAR ($11,892 – $17,297 USD). Payment: structured milestone schedule across the engagement duration (4–9 months). Bundle pricing creates meaningful value for the client and a longer, deeper engagement for BXS.
04
Ongoing — Retainers
Recurring Revenue
Primary Target
Brand Partner Retainer
Long-term strategic partnership. BXS stays embedded — protecting brand alignment, supporting decisions, evolving the system as the business grows.
Monthly investment
R25,000 – R32,000
$1,351 – $1,730 USD / month
- ✓ 2 × Strategic Sessions / month (90 min each)
- ✓ 1 × Messaging Review / month
- ✓ Monthly Brand Pulse written brief
- ✓ Async support — 48h response, defined channel
- ✓ Quarterly Brand OS Audit
- ✓ Priority access and dedicated capacity
6-month minimum · Reviewed quarterly · Requires M4 completion
Secondary
Creative Partner Retainer
Steady on-brand creative output for teams with a finished brand system needing consistent execution without an in-house design team.
Monthly investment
R15,000 – R22,000
$811 – $1,189 USD / month
- ✓ Defined monthly creative output
- ✓ Marketing materials + digital assets
- ✓ Presentations, campaign visuals
- ✓ Monthly creative planning session
- ✓ Quarterly creative review
6-month minimum · Requires M3 completion
Retainer Revenue Target
Target: 4–5 Brand Partner Retainer clients at R25k–R32k/month = R100k–R160k/month in stable recurring revenue. This is the financial backbone of the R200k target. Two retainer clients today. Path: formalise existing two → convert 2–3 project clients → structured conversations at every project handover.
05
Advisory
Accessible Entry
Single Session
Strategic Advisory Session
Prepared strategic session for a defined business or brand challenge. Pre-session brief required. Documented recommendations delivered after.
R8,000 – R12,000
$432 – $648 USD
Package
Quarterly Advisory Package
Monthly advisory sessions over a quarter. Continuity of strategic input without a full retainer commitment. Ideal for founders between engagements.
R20,000 – R30,000
$1,081 – $1,622 USD / quarter
Advisory Position
Advisory is not a discounted retainer — it produces different outputs and serves a distinct situation. Use it for: founders with a reasonable brand foundation wanting periodic input; businesses not yet ready for a full module engagement; existing BXS clients between modules. Always create an upgrade path to the next module or retainer.
06
AI Systems — Pre-built
Bridge Revenue
Pre-built · Install + Monitor Only · No Bespoke Builds
BXS AI Systems Offer
R5k – R8k/mo
$270 – $432 USD / month
Content Production System
Brief-to-publish workflow. Semi-automated. Built for founder-led businesses and professional services firms with things to say but no consistent output.
Setup
R12,000
Monthly
R6,000
Delivery
2–3 weeks
Lead Intelligence System
Qualification, structured follow-up, and pipeline clarity. For service businesses where leads come in but nothing moves with consistency.
Setup
R15,000
Monthly
R7,000
Delivery
2–3 weeks
Internal Knowledge System
SOPs, synthesis, and onboarding infrastructure. For growing teams where the same questions get answered repeatedly and decisions get lost.
Setup
R10,000
Monthly
R5,000
Delivery
1–2 weeks
Model Rules — Non-negotiable
Pre-built only. No bespoke builds until each system has been installed 3+ times and the edges are known. Installation takes 1–2 weeks. Ongoing monitoring is a few hours/month per client. Sell to existing network first. Build one system properly, get to 5 installs, then build the next. SEO content is the long-game acquisition channel — build it around specific problem + system combinations ("AI content workflow for professional services firms SA").
07
R200k Path — Revenue Model
Target State
Month 1 — Transition
~R80k – R100k
2 existing retainers (formalised)
R25k–R30k each
R50,000 – R60,000
1–2 repriced projects
R30k–R40k each
R30,000 – R40,000
AI Systems — first install
Setup R12k + R6k/mo
R18,000
Month 3 — Building
~R140k – R160k
3–4 retainer clients
R25k–R30k each
R75,000 – R120,000
1–2 repriced projects
R35k–R55k each
R35,000 – R55,000
AI Systems — 2–3 clients
R5k–R8k/mo each
R15,000 – R24,000
Month 6 — Target State
R200k+
4–5 Brand Partner Retainers
R25k–R32k each
R100,000 – R160,000
1–2 strategic projects / month
R40k–R65k each
R40,000 – R65,000
AI Systems — 4–5 clients
R5k–R8k/mo each
R25,000 – R40,000
The Sustainable Version
Sustainable means: fewer clients, higher fees, more recurring. The R200k target requires no more than 6–8 active client relationships total. Above that, quality degrades and you become an execution business again. The constraint is not capacity — it is client quality and fee level. Protect both.