Social Stats

The Read · Cycle 14 · The Brand Gap

Reading the cycle…

Total Audience · This Cycle

—

Combined followers and subscribers across eight platforms

Cycle —

This cycle.

Content → Growth

Did the work move the needle.

Primary

4,892

Followers

↑ 124 · +2.6%

42.1K

Impressions

1,840

Profile Views

418

Engagements

81% to 6,000 follower goal

X / Twitter

Primary

1,840

Followers

↑ 18 · +1.0%

24.6K

Impressions

1,120

Profile Visits

286

Engagements

74% to 2,500 follower goal

Secondary channels

Blog

Owned

3.2K

Monthly Visitors

↑ 412

Email / Newsletter

Owned

2,640

Subscribers

↑ 63

YouTube

Long-form

892

Subscribers

↑ 24

Substack

Owned

1,420

Subscribers

↑ 48

Instagram

Social

3,214

Followers

↑ 87 · +2.8%

WhatsApp Channel

Inner Circle

389

Followers

↑ 11

X / Twitter

Blog

Email / Newsletter

YouTube

Substack

Instagram

LinkedIn · This Cycle

4,892

Followers · ↑ 124 since last cycle

History

Cycle	Dates	Followers	Δ

Audience

Impressions

Engagement Rate

Growth %

8w

14w

26w

All

Growth by platform.

Each platform indexed to 100 at the start, so the lines compare growth rate, not size. Last 14 cycles.

Instagram

X / Twitter

Substack

YouTube

Fastest Growing

Substack

+58% over 14 cycles

Largest Audience

4,892 followers

Highest Engagement

Instagram

2.8% per cycle

Social Stats.

This cycle.

History

Growth by platform.