Operationalise content across streams.
The atomiser workflow in one place. Pick a stream, lock the strategy, build the idea pipeline, run the working cycle, then ship to the calendar. Each idea becomes the week's output, in voice and on schedule.
Pick the register.
Brand, promo, sales, campaign, editorial, or custom. Sets the cadence.
Lock the plan.
Pillars, arc, channel mix. The plan that governs every idea.
Fill the pipeline.
Anchor ideas mapped to pillars. Pre-scoped for atomisation.
Run the rhythm.
One anchor becomes the week's variants. Production workspace included.
Ship the cadence.
The plan, made visible. Drag to schedule. Sync to Google Calendar.
Today's Dashboard.
Where every stream stands today. The numbers that matter, the posts you owe, the cycles in flight.
Active Streams.
Streams currently running. Pick one to jump into its strategy, idea pipeline, or working cycle.
Past Streams.
Closed cycles, archived for record. Cycles that have shipped or been retired. The archive keeps the cycle record visible. Reopen any cycle to restart from where it left off.
Content Stream.
What do you want to achieve? Pick the goal that matches what you need this cycle of content to do.
Build authority across the long arc.
Long-arc thinking. Anchor essays atomised across LinkedIn, X, YouTube, Email. Two-week cycles.
Drive purchases of a specific offer.
Offer-led pushes. Hero, social proof, CTA. Tight cadence. Short cycles tied to a launch window.
Turn proof into pipeline.
Proof content. Outcomes-led. Quotes, before/after, ROI. Built to be referenced inside sales conversations.
Concentrate attention on one moment.
Time-bound focused push. One message, many surfaces, fixed window. Drumbeat then dark.
Show up on a steady rhythm.
Regular rhythm. Newsletter every Friday, podcast every Wednesday. Predictable surface, evolving angle.
Build a stream on your own terms.
Build a stream from scratch. Define your own register, platforms and cadence. For one-off experiments.
Content Strategy.
Set the model. The setup every cycle inherits from. Stream, core narrative, audience, platforms, cadence. Adjust once, every cycle in this stream follows it.
No stream selected
Pick a stream to start.
Core narrative
The single argument the stream returns toAudience
Pick one or moreDistribution model
How content is shaped across platforms · Pick oneActive platforms
Toggle off to mute a row on the cadence matrixCycle length & cadence
Per-week scheduleVoice notes
Prepended to every atomise callContent Ideas.
The bank of what could be made. Every anchor sits here until it's promoted to a cycle. Click one to open its production panel.
Content Cycle.
The two weeks actually shipping. The anchor for this cycle, the platform slots it atomises into, the per-slot drafts. Brief gives the read; Develop turns the master essay into platform variants.
Content Calendar.
The cycle on real dates. Every piece from every cycle, plotted by its slot. Switch between year, month, week and day to see the rhythm at any zoom. Click a piece to open it.